Jo Piani


Jo Piani
Sales & Marketing Director
26 years experience

A driven and forward thinking sales and marketing professional with a wealth of travel experience that spans over 25 years. Jo has been involved in travel to the United States in a diverse career that has given her considerable experience in MICE, FIT and group product, aviation, operations, PR and sales and marketing.  Jo has resided in Italy and Canada and speaks fluent Italian.

Most recently her role as the UK Director Fort Myers & Sanibel over the past six years has been spent passionately promoting the destination to to UK and Ireland consumers, media and travel trade and she is currently working on and achieving an increase in the visitor numbers from Scandinavia which is a fast-growing market.

Jo has been voted onto the Board of Directors of Visit USA for the past three elections and elected as Co-chair of the Visit USA Events committee. The role involves overseeing the two largest events of the year, the Travel Agents Road-show and Visit USA Ball, working closely with members, sponsors and Brand USA.

Jo’s passion and enthusiasm for travel drive her enthusiasm to put destinations firmly on the map and at the front of people’s minds.


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