About Us

VVV is a UK based company owned and operated by experienced travel professionals who have expertise and in-depth knowledge of the UK, Irish, Dutch, Italian and Scandinavian markets. The company was developed to service a worldwide market place providing bespoke representation services to destinations and tourism entities. The company ethos at VVV is to deliver bespoke services to the client and maximise budget, opportunity and exposure. Building long term business relationships is key to the European markets and VVV believe that the first steps for any tourism entity is to penetrate the networks and build from within, inspiring confidence through a UK office. As a group of travel professionals we have the benefit of hindsight, the intuition of the present and the imagination for the future to ensure that all projects are maximised. Working to the client brief and being the “in-market” face on behalf of our client is paramount. VVV goes to great lengths to make sure that the clients vision coupled with the team’s expertise are the drivers giving an energetic and pro-active performance that will deliver results.

We offer you access to knowledge and contacts that few other agencies have. We are relentless in pursuing business and plan strategically and long term to create new business and ultimately sustain long term commercial partnerships. We provide good value for money, an inspired and original approach and a hardworking and dedicated team. We are a company built on best business practice as a way of life, with a simple agenda – to deliver our clients the service agreed while realising the importance of the assignment.

VVV – Ensuring all opinions are covered.

The Team

Jo Piani – Client Accounts Director

Jo’s career began within the airline industry before moving to Italy and eventually returning to the UK representing destinations including; Memphis, Georgia, Fort Myers and Sanibel, New Hampshire, Savannah, Kissimmee and Discover Martin. Dynamic and well connected with good trade and media contacts. Jo was on the Board of Directors for Visit USA for 6 years and Co-Chair of Events.

Gary Orr – Commercial Director

Gary has over 30 years travel industry experience including many years at Thomas Cook and Virgin Holidays in senior management roles. Proven product development skills and strong negotiator within tour operator environment. Experienced in setting up and starting new destination programmes. Well-connected within UK travel industry and beyond. Retired Visit USA Director and Deputy Chair.

Jo Thomas – Account Manager

Jo is a dynamic, award-winning marketing and PR professional with over 14 years’ experience specialising in the travel and leisure industry, with both agency and commercial experience. During her career she has represented some of the world’s leading international travel brands including Starwood Hotels and Resorts, Middle East properties, the Oman Ministry of Tourism, British Columbia, Washington DC, Titan Travel and more.

Inger Moss

Wealth of experience in Travel Sales and Training. A proactive people person with an excellent work ethic. Inger is a Norwegian native and speaks fluent English and some Italian.

John Slater – Finance Director

30 years’ experience in Commercial and Sales. 15 years as financial controller. Experienced manager in airport operations.

Paul Higginbottom – IT & Social Media

Nerd with passion for technology and its ability to empower and improve communication and productivity.

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